Music has the power to open up a page of our future and
this is a project for people who believes in the power.


The purpose of the project is to make it simple for anyone to support prefer musicians and artists in the whole world by using block chain technology. Blockchain technology allows fair revenue sharing between stakeholders and accelerate incubation of new talents. This project is collaborated with a group company of Japan major TV broadcasting group and is bringing in to view of expansion globally all at once.


Service provided by the Operator

Business of OTOSEN

OTO-SEN platform will record and keep smart contracts for copyrights, delivery of music, revenue sharing for musicians and collaborated artists, also provide uninitialized functions to consumers such as popularity voting.

By using the OTO-SEN tokens (OTOs) issued by the Company, musicians and artists can start up easily their activities, consumers can explore more discovering new talents and participate in supporting activities to them.

Music Markets Overview

Digital defeats Physical

After global recorded music market had endured 15 years of significant revenue decline, it grew by 8.1% in 2017. This was also growth the third consecutive year and one of the fastest paces since 1997.

Digital distribution including streaming channel exceeded physical sale first in 2013 and digital won 70% of market share in 2017.

(Source: http://www.ifpi.org/downloads/GMR2018.pdf)

The gate to the new music world is now opened

According to MIDiA research, in 2017, three companies, Universal Music, Sony Music, Warner Music, accounted for about 70% of the music market, while the world's indie label occupies about 30%.

This growth rate of indie recorded a 27.2% increase over the previous year, in fact it is the fastest growing segment in 2017. The number of artists who generate revenue by directly selling music through platforms such as Tunecore and Bandcamp, etc., increased in total amount to 472 million USD (50.8 billion yen) in 2017 and increased by more than 100 million from the previous year 371 million.

The world's music market has been told mainly around the world's three major labels such as Universal Music, Sony Music, Warner Music, etc so far. While, these indie market sections were considered excluded from the world music market. However, the existence of indie-based labels that have grown about $ 500 million in 2017 and are growing much faster than the three major labels in the world is no longer too big to ignore.

In such a period, utilizing the Internet, the artists themselves self-promoting, delivering music to the world freely, and the world directly connected with fans is approaching. Indeed, the gate to the new music world is now opened.

Social Issues

Artists, particularly musicians, have dramas of their lives that face such challenges, fights against discrimination, anxiety, setbacks, conflicts, blessings. In order to bloom these artist's talent, it is necessary to sustainably support with spotlighting to their growing process.
Tossed coin and tips to street performer is a small proof that the artist is recognized in the world. If the name is added to singles in the hat, he/she will know the name of the first fan. Discovering artists is by no means by some professional hands. The action of tossed coin to a story performer is the first step that consumers discover a new talent and it means also voting.
For artists, art is the product of multiple copyrighted works such as language, music, photographs, movies, the rights management is cumbersome, and in the case of group work it is even more complicated. Although it is possible to outsource the copyright management to the intermediary, but often higher costs and not transparent. Troublesome and time-consuming contract work disturb the direct agreement between artist and TV medias etc.

Block chain technology enables for consumers to discover talented artists, to incubate them and, for artists side, to manage rights by themselves and to make smart contracts with medias etc.
As a clue to solving, we decided to build a platform specialized for artists using block chain technology. The OTO token we issue has the following characteristics.


OTOSEN Platform

Popularity Voting

For consumers:

  • Let's toss the OTO-SEN token to your friends or talented musicians you discovered in the city. Of course, there is no need to hide your name.
  • OTO-SEN platform records your supporting activity in the blockchain.
  • Your cumulative supporting activities will be benefited by the musician in the future. For example, priority rights for concert tickets, entry right of TV program viewing etc. These benefits will be planned and provided to you by the musicians.
  • Besides, OTO-SEN platform will support to identify you as an Early bird supporter of the musician who contributed to incubate the star. You will be able to be memorized as one of the star makers.
  • Further OTO-SEN platform and incubated musicians will prepare various benefits to supporters.

Smart Rights Management System

For musicians:

  • Let's proactive your musical activities on the OTO-SEN platform.
  • You can finish the contracts with music delivery company, concert venue, various staff members and co-stars with very simply.
  • OTO-SEN platform is not an agent of you, but we provide unique blockchain based tools that enable "manage yourself", with troublesome sales/expenses administration will be gone.

TV Program “OTO-SEN”

Emerging middle class in Asia accelerate the media-entertainment growth

The Asian region is a rapidly growing region, and as social infrastructures such as broadcast communication are improved, content consumptions are activated rapidly. The 6 ASEAN countries retain approximate 300 million middle classes (annual disposable income of over $5,000), which is estimated to lead future music industry.

Therefore, OTOSEN believes that targeting first this region is making sense.
The media and entertainment industry increase the revenue of 1 to 2 trillion JPY every 5 years, and for artists, revenue source shift to LIVE events/ merchandising would offset income decline caused by low reward ratio of streaming.

(Source of Graph: Euromonitor International, World Consumer Lifestyle Data book 2009, IMF International Financial Statistic 2010, Price Waterhouse Coopers (2016) Global entertainment and media outlook 2011-2020. Note: The market scale 29,118 MMUSD is year of 2011)

Marketing Strategy

With the rise of streaming services like Spotify, listeners have made it easy to access any music.
However, for the artists side, both the decrease in revenue (revenue per view is about 1 / 100th of downloading) and the trends of music driven phenomenon ("Often listen, but don't know who.") are new issues to cope. Therefore, OTOSEN challenges to the theme of "beyond Streaming".
OTOSEN is a unique project not "songs" driven but for "artists", and our mission is to change the promotion of "music based" to "artist base". OTOSEN will positively broadcast as TV program by the reason that promotion including artist's inner side and humanity is effectively possible. OTOSEN distribute programs to Asian countries through our own TV program OTOSEN and seamlessly connect WEB, TV and real events.

Overseas Broadcasting Cooperation: Waku Waku Japan Co., Ltd. (Co-Invested by SKY Perfect JSAT and Cool Japan Organization)
(source: https://www.wakuwakujapan.com/fileadmin/res/ja/dl/media_guide_wakuwakujapan.pdf)
OTO-SEN Program Information

Program name: OTO × SEN
Broadcasting countries: Singapore, Indonesia, Taiwan, Japan, Sri Lanka, Mongolia, Vietnam, Myanmar

On air broadcasting schedule:

  • Otosen Season 1
    ~ December 2, 2018
  • Otosen Season 2
    Scheduled to be broadcast.


Our team is a healthy mix of Software Engineers, Blockchain Developers and Consultants, Design Experts, Marketing & Branding Specialists – all committed to the success of this venture.

  • Masayasu Masuzawa

    Co-Founder / OTOSEN Team

    Masayasu leads partnership content creation at OTOSEN as co-founder. He was a producer of artists at labels such as EMI Music Japan and BMG Japan, and appointed Managing Executive Officer, Nippon Columbia Co., Ltd. As an executive producer supervising 40 pairs of artists, he produced numerous artists. After establishing ShineArts Co., Ltd., in addition to cultivating artists, he produces a wide variety of production work in the entertainment industry as a founder of TV short animation as a film theme song producer and TV short animation producer.
    ShineArts,Inc. CEO / NIPPON COLUMBIA CO., LTD., Former Executive Officer

  • Harry Aaron

    Co-Founder / OTOSEN Team

    Harry is responsible for business strategies of OTOSEN. After securities firms, he supported Internet finance at global information vendors. In this project, He wants to change information, change common sense and change the world, which is his motto.

  • Alexander Abramoff

    Chief Producer / OTOSEN Team

    President of AIA International Co., Ltd., the leading entertainment consultancy in Japan. After joining the music industry in 1971, he was the Tokyo Bureau Chief for Billboard magazine before he in 1977 jointed Nippon Phonogram, a PolyGram company in Japan which later was renamed as Mercury Music Entertainment, which he headed between 1990 and 1999 before launching his entertainment consultancy whose clientele includes listed entertainment companies, IT companies, record and music publishing companies as well as artists and writers. He is also the Representative Director of the Initiative For Special Uses of Music, an on-line clearing house of duplication rights for prerecorded music used at weddings in Japan. He was the first non-Japanese board member of the Recording Industry Association of Japan (RIAJ).
    Initiative For Special Uses Of Music: President
    Nippon Phonogram (which later was renamed Mercury Music Entertainment): Former President & Chief Executive Officer
    Polygram Japan (currently known as Universal Music Japan): Former member of board of directors
    Recording Industry Association Of Japan: Former member of board of directors

  • Suyeon Gu

    Marketing Partner/ OTOSEN Team

    CM planner Director Film director
    He is a CM director, Film director, marketing planner, lyricist representing Japan
    ACC highest award, London creative award, others awarded.
    In addition to commercials that used Kevin Costner (Suntory) and Jean Reno (Honda), it also produces a number of hit commercials.
    In February 2018, the movie of the fourth directed film was released nationwide and sometimes invited as a judge of Bucheon International Fantastic Film Festival.
    There are many TV appearances, and as a marketing planner, multi-talented creators.

  • Caoli Cano

    Business development / OTOSEN Team

    Caoli is Songwriter、Composer、Producer、Narrator. And, Japanese SAKE brewer.
    Her music activities started from the 1980s with exclusive contracts with Sony Music and Universal Music. In addition to solo activities, there are numerous copies of CM music, animation, movie music and so on.
    Supporting the mental support that delivers an important song that the patient wishes to listen at the medical care site of terminal care "One Song Project" developed. Her project is spreading its own world where medicine, music industry, traditional culture intersects, and continues to produce big movement.
    Over the Rainbow Foundation, Representative

  • Krishnan Narayanan

    Technical Advisor / OTOSEN Team

    Krish oversees Token Development. He is currently Board Director and CEO of Nihon Technology Private Limited, a niche Japan focused IT services firm with capabilities across SAP, Analytics, Blockchain technologies. Krish is also founder and managing director of Pelican Brown which is focused on creating talent pool with a blend of functional, technical and Ready4Business skills. Further Krish is independent Director at Octaware Technologies, which is listed on BSE India (SME board).His carrier is CIO, Head of Technology with +25 years of technology leadership experience in financial services across 12+ Asia Pacific markets including Japan, Korea, Hong Kong, Malaysia and Singapore.
    Nihon Technology Private Limited, CEO
    UBS AG, Former Head of Technology (Singapore)
    Prudential Services Asia, Former CIO and Board Director (Malaysia)
    PCA Life Insurance, Former Head of Technology
    PCA Asset, Former Head of Technology (Japan and Korea)
    Citibank, Former Vice President Technology(Japan)

  • Mandar Kale

    Technical Advisor / OTOSEN Team

    Mandar provides on blockchain development of this project.
    Arnekt Solutions Pvt. Ltd. CEO / IT innovations India Pvt. Ltd. Managing Director/ Proacure Corp Advisor.


  • John Pantle

    Advisor / Vice President at APA Talent and Literary Agency

    Vice President of APA Agency, a Beverly Hills-based agency, which he joined in 2009 whose clients include Public Enemy and Run-D.M.C. as well as such Latin American artists as Natalie Lafourcade, Jesse & Joy and Molotov. He also represents such Japanese artists as Hatsune Miku (the J-pop hologram vocaloid), Tokyo Ska Paradise Orchestra and Sekai No Owari. His career began in 1999 as a talent buyer at the Los Angeles House of Blues, later becoming head of development for the HOB Club Network, where he oversaw direct booking, industry relations and talent procurement for more than 2,500 event for clients that included Disney and Microsoft. He puts together and implements the nationwide tour and events for corporate sponsors including AT&T, Coors, Energizer, Honda, Jack Daniels, Levi’s, Magnavox, Proctor & Gamble, Rockstar Energy Drink, Sprint and Volkswagen.

  • Joel Diamond

    Advisor/ Producer

    A two-time Grammy nominated producer. He has 36 Gold and Platinum recordings over 54 Billboard charted records in addition to several movie soundtracks and television themes. He is known as a producer for Helen Reddy and Engelbert Humperdinck.

  • Anthony Little

    Advisor/ Composer

    Tina Turner, Justin Timberlake, Backstreet Boys, Reba: these are just a few of the names that multi-platinum, award-winning songwriter/producer Anthony Little has worked with. With some 25 years in the industry, and as an accomplished musician in his own right, Anthony’s name is synonymous with everything from jingle writing, to artist development, to music business management. Committed to his craft, Anthony exudes equal amounts of passion and enthusiasm for every element of the business he touches.

  • Eric Yeo

    Advisor / Polygram, Former CEO

    He made the Malaysian music industry history by producing a pop group called Alleycats who had a string of major hits for 10 years and became the top group in the country. Besides producing such rock acts as Headwinds and The Search, he also produced a legendary Asian pop diva, Teresa Teng. With the successful background as a producer, he served as Managing Director of PolyGram Singapore and PolyGram Malaysia for 20 years before leaving the company in 1998. He now is heading his own music publishing company in Malaysia named Indieworks Sdn. Bhd., which represents some important international catalogs in the market.


OTO-SEN Council is an organization to review Token Sale issuing companies and projects on the Service Platform and to review the social nature of the project, and the Councilors are block chain engineers, proprietary technologies, founder, initial investment It consists of houses etc.

  • Katsuya Taruishi

    Councilor / Oricon Inc. Executive vice-president

    Oricon is a holding company of a Japanese corporate group that provides music information services and others.
    Main business is data service, publication, portal site, music distribution, customer satisfaction ranking.
    Oricon Chat is the most famous music hit chart in Japan.

  • Toshiaki Yagi / Ph.D in Medicine

    Councilor / Promotion of Medical Contribution to Society, President

    The Society for Promotion of International Oto-Rhino-Laryngology, President
    University of Human Environments, Former President
    Asia-Oceania Association of Otolaryngology, Director

  • Takeshi Hidaka

    Tokyo University of the Arts, Associate professor
    SENZOKU GAKUEN college of MUSIC, Guest professor
    Former NHK Symphony Orchestra, Tokyo, proxy Principal Horn Player

    He joined the NHK Symphony Orchestra in 2005 after participating in the Japan Philharmonic Orchestra and the Yomiuri Nippon Symphony Orchestra. He served as proxy chief horn player until 2008 - 2013.
    At the 47th International Horn Society Symposium held in Los Angeles in 2015, he held a recital and gained popularity.He was invited as a lecturer at The International Hornweek Masterclass and Festival at the Conservatorium Maastricht held in Maastricht, The Netherlands in 2017, and Masterclass and recitals were held.
    Associate Professor, Tokyo University of the Arts since April 2013.

  • Yukio KOYAMA

    Producer / Intellectual Property Analyst
    Music Copyright Administrator
    Certified Specialist of Intellectual Property



  • JUN 2018

    Establish issuing company and ICO started.

  • AUG 2018

    TV program “OTO-SEN” powered by BS-FUJI broadcasting starts in 8 Asian countries.
    >Taiwan, Singapore, Japan, Sri Lanka, Mongolia, Vietnam, Indonesia, Myanmar

  • 2018 Q4

    OTOSEN Platform β release
    > Payment
    > Vote system
    > Settlements for CDs & goods

  • 2019 Q1

    Collaborating TV stations targets
    > Hong Kong, Philippines, China, Thailand, Malaysia
    Asian artistʼs program participation via webcast.
    > Create opportunities for international (Japan) debut

  • 2019 Q2

    OTOSEN Platform release
    > Payment
    > Vote system
    > Settlements for CDs & good

  • 2019 Q3

    Connection to distribution sites
    TV program copyright management
    Advertising slots management

  • 2019 Q4

    Go to World (Asian) market
    > Copyright protection using blockchain technology will destroy conventional walls of countries.
    > Internationally equal opportunity for monetizing copyrights using cryptocurrency OTO token

  • 2020

    Updated Platform release


By E-mail

Open and transparent mutual communication is critical to the success of the OTO Token Sale,
as well as the ongoing advancement of the venture.
Your questions and suggestions are welcome at the following locations:


Issuer and Service operator are collectively referred as OTOSEN Team.


OTOSEN PTE LTD is registered corporation in Singapore.
The Company is the operating entity of the Service platform that will provide services, facilities and consulting to the Service Operators. The Company develops the OTO-SEN Platform System and monitor over all the system and the platform. Some functionality, security audits, etc. may require third-party vendors and service providers to work independently or jointly with OTOSEN PTE LTD.

Mission and Vision

Our mission is to connect artists and fans directly, by eliminating complicated
barriers using blockchain technology.
As our vision, we believe crypto token payment improve utilities and enhances the network value of
ecosystem by solving issues like goods sale, Live event ticketing and everything else.
We seek co-creative world by artists and fans.